Marketing tissue paper in the digital age requires a strategic approach that incorporates various channels and tactics to effectively target and engage with the target audience. Here are some key considerations:

Incorporating search engine optimization is crucial in getting your brand noticeable and visible on search engine results pages for relevant terms such as 'tissue paper', and other related terms. Ensure that your website is well-designed and easy to navigate as this can boost online sales.

Use social media platforms to create shareable content, emphasize your competitive edge, and provide product assistance through these platforms. Platforms such as Instagram, Facebook and TikTok have the capability to showcase unique content.

Running specific advertisements to reach your unique consumers is another method. Advertisements can focus on product awareness campaigns or general appeal based on geographical locations. Digital advertising on major platforms can be run to attract users searching for specific terms on Google search such as when someone searches for tissue Paper glass manufacturer in Mumbai.

Content marketing is another platform for marketing your tissue paper product. This could involve blog posts about the unique benefits and types of tissue paper, product comparisons between your company and others. Another method could be videos showcasing benefits of using your products in a unique way.

Influencer marketing could involve teaming up with consumers in the field to create more visibility to your brand by simply liking or commenting on regular products that best match your product or other complimentary products.

Lastly, purchasing promotional products for your company will enhance credibility to your business and encourage social sharing.

Optimize your shopping experience in making your online purchasing portal to be easy and trustworthy as after payment there will be no data loss or problems with customer data.